Every day, more than 60 % of UK adults download a game, and the average play session has grown from 12 minutes in 2018 to 17 minutes in 2024. That uptick is reshaping how we unwind, socialize, and even shop.
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Every day, more than 60 % of UK adults download a game, and the average play session has grown from 12 minutes in 2018 to 17 minutes in 2024. That uptick is reshaping how we unwind, socialize, and even shop.
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