Every day, more than 60 % of UK adults download a game, and the average play session has grown from 12 minutes in 2018 to 17 minutes in 2024. That uptick is reshaping how we unwind, socialize, and even shop.
UK entertainment
Every day, more than 60 % of UK adults download a game, and the average play session has grown from 12 minutes in 2018 to 17 minutes in 2024. That uptick is reshaping how we unwind, socialize, and even shop.
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